Think it’s too early for holiday gift card packaging? Think again. From ideation to in-store arrival, are you ready for the multi-billion dollar industry?
We’ve all been there before: mentally preparing ourselves to push through the chaos of the holiday shoppers trying to figure out what to buy, or where to buy it. Instead, we reach for a beautifully packaged gift card, swipe the amount, and leave the vultures of holiday cheer behind. According to NASDAQ, some 87 percent of consumers say merchant-specific gift cards are easy to use. Consumers spent $46 billion on gift cards over the course of 2016, a large percentage of that spending taking place during the holiday season per the Packaged Facts Prepaid and Gift Cards in the U.S., 5th Edition Report.
Gift card carrier packaging has come a long way from the fold over card and envelope your grandma used to send out for holidays. What first may have seemed like a thoughtless, but practical gift, now feels just as special as a traditional gift because of the gift card packaging – it’s all in the presentation. However, you can’t wait forever to provide alternate gift options to your list of loyal consumers. You’ve gotta act fast if you want your gift card packaging presentation to arrive by November, ready to go for the holiday season! From ideation to design, and manufacturing to distribution, it’s time to start planning – like, yesterday.