10.16.2018 /

A guide on incorporating sight, smell, touch, and taste into packaging design As humans, we perceive our world through five senses. How our senses inform our buying decisions has been studied for decades by packaging design and marketing specialists. Creating multi-sensory experiences through packaging is critical to the success of any business. Let’s take a […]

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10.09.2018 /

Command Attention and Increase Brand Awareness In this social media age, the best salesman of your product is actually the packaging design. In other words, the package in which it actually enters the customer’s hands. Too often, marketers and retailers attempt to control the way in which their products and packages are visually presented using […]

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recycling symbols
09.06.2018 /

Continuing the sustainability and recycling discussion, we felt it important to set a baseline for the current symbols used in packaging to communicate recyclability. Understanding the symbols used in packaging design to communicate the process of recycling or material sorting is important for designers working in the packaging industry. Not all municipalities are required to […]

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Sustainable materials for packaging design and manufacturing.
08.02.2018 /

Just taking a deeper dive into our latest trend report “Top 3 Packaging Design Trends Shaping Up For 2019”, we’ve decided to break it up into 3 separate issues: Material Honesty, Rethinking Retail Packaging, and Creative Production. Today we are focusing on Material Honesty, outlining what to consider when selecting materials for retail packaging or […]

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07.17.2018 /

The packaging industry today is buzzing with ‘influencer packaging’ to deliver likes, shares, and create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits size audits can deliver to the bottom-line; economies of scale, reductions in consumer transaction costs, and reduced storage costs. Visually, packaging is always […]

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Evelio Packaging DEsign Conference
04.12.2018 /

Last week Evelio Mattos spoke at MSU’s 2018 PackJam, we were honored to be invited, and excited to have shared so much of our passion for packaging with the next generation of Packaging All-Stars. Hosting 2 keynotes, Evelio not only shared his philosophy of packaging innovation, but also how to break free from the limits […]

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The Dieline Awards Packaging Design & Structural Engineering
04.12.2018 /

The structural package design & engineering team at FORMA Structural Packaging, wins the coveted 2018 American Package Design Award for the Dieline Award Presentation Box. Their collaboration with Neenah Paper, and Design Packaging resulted in a memorable unveiling experience that presents the award to the recipient. Design Packaging worked closely with both teams to manufacture […]

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Packaging as Art and Design
03.16.2018 /

Packaging as art and a design medium has cemented its place among art collectors. From the gaffer tape wrapped pizza boxes, and hand painted shopping bags of Donald Robertson, to the painstakingly mechanical scribbles of CJ Hendry, these artists, their talents, and their instagram accounts are something to admire. Here is a list of artists […]

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02.13.2018 /

Packaging design’s acceptance as an ROI delivering powerhouse is here. 2018 is the year that Packaging delivers measurable ROI, strategic marketing plans, and lasting memories well beyond the recycling bin. Influencer marketing or seeding campaigns are a daily part of the brand battle for market share. Successful influencer marketing is the result campaigns that deliver […]

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11.30.2017 /

This year’s holiday packaging opens the door to fun, tongue-in-cheek delight, brightening up the holiday retail season. We’re looking at a few of our most recent collaborations with our long time clients and friends. See something you like? get shopping and tell’em we sent’cha. BIRCHBOX For their adorable ‘Countdown to Beauty’ cosmetic advent calendar, our […]

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Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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