05.24.2017 /

Think it’s too early for holiday gift card packaging? Think again. From ideation to in-store arrival, are you ready for the multi-billion dollar industry? We’ve all been there before: mentally preparing ourselves to push through the chaos of the holiday shoppers trying to figure out what to buy, or where to buy it. Instead, we […]

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Ten Ways to Celebrate National Packaging Design Day
05.03.2017 /

National Packaging Design Day is only four days away, and we couldn’t be more excited! May 7th marks the third year that the packaging design community and enthusiasts alike will celebrate the artistry and ingenuity of packaging design. We put together ten great ways to celebrate throughout the day, from sharing your favorite designs to choosing happy hour […]

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04.27.2017 /

Launching a successful product isn’t as simple as a few clicks on a crowdsourcing site. So, to help start-ups and not-so-start-ups navigate the complex waters of new product launches, we released a spotlight series featuring advice, tips, and key factors you’ll need to consider before you begin. This week we’re jumping into The Unknown, that […]

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04.20.2017 /

Behind the scenes access to the brands we love is always a much anticipated and exciting moment. Last week Birchbox launched “By Design” a fast paced sneak peek into how their glamorous boxes come to life. Sharing a glimpse into the design and manufacturing process, the viewer gets exclusive insight from the brand’s inspiration boards, […]

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Design Packaging Amazing Flameless Candle
04.13.2017 /

Launching a successful product isn’t as simple as a few clicks on a crowdsourcing site. So, to help start-ups and not-so-start-ups navigate the complex waters of new product launches, we released a spotlight series featuring advice, tips, and key factors you’ll need to consider before you begin. This week we’re diving into key factors to […]

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04.06.2017 /

Launching a successful product is not as simple as a few clicks on crowdsourcing sites like Kickstarter or Indiegogo. So, to help start-ups and not-so-start-ups navigate the complex waters of new product launches, we’re releasing a spotlight series featuring advice, tips, and key factors you’ll need to consider before you begin. We’re kicking off the […]

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Top 3 Packaging Design Resources
03.30.2017 /

This week we’re sharing our top 3 packaging design resources, everything from tools of the trade to how we present packaging design concepts to clients. With over 30 years in luxury retail and product packaging we’ve streamlined our processes to deliver manufacturable innovation. But how do we get from A to Z?   1. Packaging […]

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Structural Package Design
03.23.2017 /

Do you rely exclusively on graphic design to differentiate your packaging from the competition? Structural package design is the most underutilized tool in a brand’s arsenal. Structural package design challenges generic default boxes. Generic packaging is defined as mass produced box structures that rely on automation and use existing dies, regardless of product or brand. Nonexclusive packaging is […]

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03.16.2017 /

Accessories and metallics are making a comeback this year as package design must-haves for fall and holiday 2017. Ghostly vellum wraps, high contrast graphic prints, mylars, and soft fabric accessories are creating stand out moments in this year’s retail packaging unveiling experience. If you aren’t discussing holiday packaging today, you’re running out of time. Consider […]

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Packaging a Consumer Experience
03.09.2017 /

Regardless of what they purchase, consumers are buying the brand experience as much as they are the product. While experiences don’t sell products, they are a differentiating factor between competitors in the retail market. On shelf product packaging has the power to influence buying decisions, however, the consumer experience continues long after the customer has […]

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Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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