West Elm

Experiential Packaging

West Elm’s Party in a Box retail product packaging contains all the essentials for throwing the perfect soirée. The corrugate box with its two sleeve options included five paper balls, two paper fans, six champagne coupes, cocktail shaker, lacquered serving tray, six votive holders and of course confetti. Our structural packaging design created both a simplified and intuitive unveiling process built to protect, as well as defined the end-user experience. With structural design in place, West Elm supplied visual design and we were ready to party in our box.

Client Touch Points

  • Concept Development
  • Experiential Structural Design
  • Material Selection
  • Creative Production
  • Mass Production
  • Logistics

Additional Projects

Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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