RETAIL PACKAGING SYSTEM
The tasteful simplicity and confidence in the clothes of Eileen Fisher transcend fashion and resonate down to the Eileen Fisher retail packaging design, materials, and printing processes. The grey beater dyed paper made with renewable hydro-electric energy, and the matching cotton twill vanishing handles provide a smooth textural backdrop for the gloss white silk screened logo. A simply elegant and mindful presentation of retail packaging.
Client Touch PointsDesign Collaboration Material Selection Creative Production Supply Chain Management Mass Production Logistics Domestic Distribution