Diane von Furstenberg
LUXURY RETAIL PACKAGING
The Diane Von Furstenberg luxury retail packaging features a collapsible structure and clean all white exterior with a gloss black hot stamped logo. The signature moment in the unveiling is revealed when the lid is lifted to present the fresh pop of vibrant pink welcoming you into the House of DVF. This hinged rigid box construction is elusive: it folds flat for easy storage behind the cash wrap, but then quickly pops into form when needed.
Client Touch PointsStructural Design Creative Production Mass Production