Have you discovered Lilly Pulitzer? If not, you are in for a treat! Here is a peek into who they are and why the Design Packaging team loves working with them..
Lilly Pulitzer is a women’s apparel brand that is known for brightly patterned resort wear. Their brand is all about the resort lifestyle, being bright and always sunny side up. In the past 3 years, DPI has collaborated with the Lilly team to produce packaging based on their hand painted designs.
Every production run we do for Lilly Pulitzer packaging embodies the colorful lifestyle of the brand. This is “true brand harmony,” that every company should seek out. The team at Lilly Pulitzer is not only fantastic to work with, they are collaborative, imaginative and they immerse themselves in their packaging. That’s why, when it comes to branding, compatibility between our two companies is key. Whether it’s packaging or clothing, their patterns define the brand.
Fun fact: Did you know that every Lilly watercolor artwork has a hidden element? Next time you’re shopping try to find the Lilly name hidden within the pattern!
Design Packaging and Lilly Pulitzer have joined forces over the years to expand the brand’s packaging. The combination of our female empowered teams take on every challenge from sizing audits, to material selection and how to best distribute finished product.
The result? True brand harmony that is beautiful and pink!
It’s all #ForTheLoveofLilly