Design process for Supergoop skin care packaging.


Skin Care Packaging

Supergroup came to us looking for a box to hold their award-winning sun screen. During the exploratory phase we looked at the shelf placement and surrounding competitors. We found that creating standard vertical box wouldn't make it stand out, and low shelving added to the complexity by rendering the product nearly impossible to identify.
To solve for Supergoop's packaging needs, we took our findings and created a slanted top which not only added retail space for brand identifiers, but also created a signature silhouette. Additional tuck flaps were added to the top to secure the product inside once closed, blocking it from moving around during shipping and transport. Supergroup is now easily identifiable and the unique shape of the box is now part of it's brand.

Additional Projects

Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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