Branding and Design
To launch a micro-department lingerie and apparel retail space that celebrates women of all shapes of sexy. Creating a safe, comfortable, and aspirational environment. Clean geometry and lush textures established Sugarbums’ look & feel. A strong and glamorous palette encompassed her classic sophistication and youthful spirit.
The natural, and un-photoshopped aesthetic of beauty, positioned Sugarbums’ authenticity as both attainable and aspirational. Celebrating her natural beauty and honesty.