Branding design process for luxury intimates Sugarbums.


Branding and Design

To launch a micro-department lingerie and apparel retail space that celebrates women of all shapes of sexy. Creating a safe, comfortable, and aspirational environment. Clean geometry and lush textures established Sugarbums’ look & feel. A strong and glamorous palette encompassed her classic sophistication and youthful spirit.
The natural, and un-photoshopped aesthetic of beauty, positioned Sugarbums’ authenticity as both attainable and aspirational. Celebrating her natural beauty and honesty.

Additional Projects

Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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