Design process for Night Rider luxury jewelry box packaging.

Night Rider

Jewelry Packaging

When Night Rider approached us wanting a jewelry box, they didn't want a soft, feminine box. They wanted something to reflect the all American bike culture where freedom and strength are more than words, its a lifestyle. The hand-crafted jewelry needed to have an elevated feel, that's why we ditched the traditional velvet box and introduced a new tough but lux unveiling experience that was specific to Night Rider.
The outer box's rugged appearance was used using processes of spot gloss and black printing with magnetic closures. The box lifts to reveal a smooth matte black box with a sliding top with custom hardware. The lid slides off to reveal their signature American flag as a keepsake, that then lifts up with a double face satin ribbon. The jewelry is housed in a custom cut and sew pouch for the final reveal.

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