Design process for Neutrogena's Hydro Boost promotional packaging.

Neutrogena

Promotional Product Launch Packaging

To create a share-worthy product unveiling experience for international beauty bloggers by visually and structurally communicating key aspects of the product’s hydrating technology. The transparent aqua high gloss finish of the jars inspired the clean and minimalist layered unveiling process‚ boosting the beauty products, and making them the focal point.
Hidden social cues reveal a subtle call-to-action, increasing campaign awareness‚ while the water droplet overlay provides a fresh out-of-the-shower look. It’ll have you reaching for a towel!

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