Shopping Bag and Box Packaging
Gulfstream's luxury retail packaging design takes off in more ways than one. Upon kick-off our creative team; audited the product mix, resized packaging for efficient use of space, and reduced the number of packaging skus. With a refined sense of direction, and understanding Gulfstream's retail consumer, environment, space limitations, and storage requirements, we refocused their packaging back to quality and high speed efficiency. Their little to no room storage capacity challenged structural design to reduce packaging volume.
Design Packaging created a sophisticated retail packaging system inclusive of hang tags, shopping bags, collapsible rigid boxes, and leather wrapped display packaging. The redesigned Gulfstream retail packaging system delivers a cohesive program that evokes a classic jet-set lifestyle complete with seatbelt inspired shopping bag handles. The intentionally cropped retail shopping bags display the top of each retail gift box between their seatbelt handles complimenting that jet-set look. Like engines on a jet, it showcases the machinery inside.