Structural design process for Gulfstream's retail packaging.

Gulfstream

Shopping Bag and Box Packaging

Gulfstream's luxury retail packaging design takes off in more ways than one. Upon kick-off our creative team; audited the product mix, resized packaging for efficient use of space, and reduced the number of packaging skus. With a refined sense of direction, and understanding Gulfstream's retail consumer, environment, space limitations, and storage requirements, we refocused their packaging back to quality and high speed efficiency. Their little to no room storage capacity challenged structural design to reduce packaging volume.
Design Packaging created a sophisticated retail packaging system inclusive of hang tags, shopping bags, collapsible rigid boxes, and leather wrapped display packaging. The redesigned Gulfstream retail packaging system delivers a cohesive program that evokes a classic jet-set lifestyle complete with seatbelt inspired shopping bag handles. The intentionally cropped retail shopping bags display the top of each retail gift box between their seatbelt handles complimenting that jet-set look. Like engines on a jet, it showcases the machinery inside.

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Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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