Design process for luxury chocolate packaging program.

Julia Baker

Branding and Design

With the success of Julia Baker’s Cooking Channel show, our focus was on repositioning Julia Baker Confections‚ as a multidimensional brand‚ focused on lifestyle and empowerment. Brand guidelines defined and established the strategic implementation of color, graphics, and hierarchy‚ that allowed for the expansion of the brand into multiple categories.
The Julia Baker brand defines her persona as authentic and sophisticated, providing an approachable education around her passion for cooking‚ and the ingredient she’s most known for.

Additional Projects


Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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