Design process for Juicy Couture flask box retail packaging.

Juicy Couture

Book Box Packaging

Made to hold a flask or deck of cards, the Juicy Couture men's dirty English Bible box was inspired by a first-edition Sherlock Holmes book in our personal collection. We scanned the leather pattern from the book as well as the pages to create a naturally distressed look.
The distressed hide-a-book inspired packaging design features hand-wrapped natural kraft rigid box printed two colors with distressed gloss UV, silver foil stamped logo, silver foil stamped detailing, and black velvet lined interior tray.

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Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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