Design process for Juicy Couture flask box retail packaging.

Juicy Couture

Book Box Packaging

Made to hold a flask or deck of cards, the Juicy Couture men's dirty English Bible box was inspired by a first-edition Sherlock Holmes book in our personal collection. We scanned the leather pattern from the book as well as the pages to create a naturally distressed look.
The distressed hide-a-book inspired packaging design features hand-wrapped natural kraft rigid box printed two colors with distressed gloss UV, silver foil stamped logo, silver foil stamped detailing, and black velvet lined interior tray.

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