Packaging design process for Elizabeth Arden's luxury gift card carrier.

Elizabeth Arden

Red Door Spa, Union Square Exclusive

Creating a giftable experience that emulates the dramatic visual and architectural details of the new store concept. You’re invited to see what lies beyond the little red door. The gift card carrier’s open door presentation, and all-over gloss UV printed pattern‚ speaks to the drama and emotion of The Red Door spa experience‚ with a hint of modernity.
The uncoated bright white stock‚ with a subtle gloss pattern accent‚ reflects the architectural cues found in the Union Square location‚ and punctuates the brand’s iconic red door.

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