Design process for Design Packaging's promotional luxe kits.

Design Packaging

2013/14 Luxe Kit

Our annual introductory luxe kit presents our process as its own case study, showing the evolution of the physical kit in our client's hands, from brief and concept sketches, to failures, all the way through to the final mass produced piece. The kit itself becomes a reference tool for clients illustrating materials, print processes, wrapping methods, and hardware design.
This example of the complete packaging design process, highlights material selection, tactile contrasts, and an unveiling processes expected of true luxury design. Each book held within the kit speaks to each of the core strengths of Design Packaging, design, packaging, and logistics & operations. The slim designed folio is reusable as an ipad case, complete with suede lined interior to protect from scratches, and a fold-able flap for a preferred angled viewing.

Additional Projects


Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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