Design process for apple watch packaging concept.

Concept Packaging

Apple Watch Packaging Concept

When Tim Cook released the Apple WATCH and iPhone 6 yesterday the first thing that came to mind was how often is the watch going to need charging? But that question quickly evolved into how will we charge it among the increasing number of mobile devices that we carry everyday needing a nightly charge? As luxury packaging designers, our goal is to create a brand appropriate complete user experience that is seamless from unboxing to utilization. To that end, we approached the concept from a user based perspective, and explored how we would want to display the Apple WATCH as well as marry the two inseparable units once unboxed - Apple WATCH and iPhone 6.
The solution is a luxe retail packaging presentation, that beautifully displays the product on our combination charging dock. Once removed, the combination charging dock is able to simultaneously provide power to both iPhone 6 and Apple WATCH displaying the beauty of the two units within it’s simple footprint. From a usability standpoint, the watch is easily placed over the charger allowing the magnetic contacts to connect with the back of the watch, the iPhone then easily interfaces with the lightning charger and cradle. We threw in a dual USB port on the power adapter since we’re probably going to need to charge our iPads somewhere near these too.

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