Barneys New York
Barneys Holiday Retail Packaging
The BazMark team designed the Barneys New York holiday program to surprise, delight, and inspire. They provided the illustrative design elements conveying the glamorously naughty side of the holidays, and together we defined the look & feel of the final piece. Our role required a fine balance between beauty, budget, and production knowledge to execute an elevated piece of art, worthy of a Barneys New York holiday retail packaging program.
Bringing to life the menagerie of characters in this frosty wonderland, demanded a holistic approach to packaging design. Our designers provided design options, color stories, and moodboards for direction. While our Hong Kong team oversaw the precise execution of our design solutions to create a layered presentation utilizing, foils, spot UVs, lamination, and multi-level embossing.