Barneys New York
Lady Gaga's Workshop Invitation
Approached by Barneys New York, Design Packaging, Inc. was challenged with the impossible: deliver a show-stopping invitation worthy of bearing the Barneys name while enticing Lady Gaga fans in just 8 short weeks. Without the luxury of proofing time, Barneys New York entrusted Design Packaging, Inc. to deliver this invitation without seeing a final preproduction proof for color, materials, construction, or structural integrity.
The result? A spectacular pop-up invitation featuring eccentric patterns and shapes with gold foil and spot gloss overlays. Even before production was finished, Design Packaging, Inc. began coordinating with Barneys New York’s logistics team. This helped facilitate delivery of the Gaga’s Workshop VIP invitations 1 week earlier than required.