Design process for Barneys New York holiday Lady Gaga invitation packaging.

Barneys New York

Lady Gaga's Workshop Invitation

Approached by Barneys New York, Design Packaging, Inc. was challenged with the impossible: deliver a show-stopping invitation worthy of bearing the Barneys name while enticing Lady Gaga fans in just 8 short weeks. Without the luxury of proofing time, Barneys New York entrusted Design Packaging, Inc. to deliver this invitation without seeing a final preproduction proof for color, materials, construction, or structural integrity.
The result? A spectacular pop-up invitation featuring eccentric patterns and shapes with gold foil and spot gloss overlays. Even before production was finished, Design Packaging, Inc. began coordinating with Barneys New York’s logistics team. This helped facilitate delivery of the Gaga’s Workshop VIP invitations 1 week earlier than required.

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Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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