Design process for Barneys New York Electric Holiday retail packaging invitation.

Barneys New York

Disney's Electric Holiday

The Barneys New York annual holiday spectacular has included collaborations with Lady Gaga, Sarah Jessica Parker, Jay-Z, Baz Lurhman, and Catherine Martin. Barneys partnered with Design Packaging for visual support and manufacturing of the holiday shopping bags, as well as tapping the Design Packaging team to develop the holiday event invitation once again. Inspired by childhood memories of Disney’s Electric Light Parade, our goal was to create an endless array of lights and color to set the stage for Barneys brilliant holiday event.
Our holistic design approach that includes managing the manufacturing processes, and client budgets, allowed our design team to limit the number of components required to operate the premium packaging design, reducing both weight, and shipping costs with a compact footprint. Hidden magnetic switches insured a long battery life, and colorful LEDs lit up the holidays against the Barneys black interior creating an infinite tunnel of colors and interactive packaging playfulness.

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