Author: Luke Tagle

10.16.2018 /

A guide on incorporating sight, smell, touch, and taste into packaging design As humans, we perceive our world through five senses. How our senses inform our buying decisions has been studied for decades by packaging design and marketing specialists. Creating multi-sensory experiences through packaging is critical to the success of any business. Let’s take a […]

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10.09.2018 /

Command Attention and Increase Brand Awareness In this social media age, the best salesman of your product is actually the packaging design. In other words, the package in which it actually enters the customer’s hands. Too often, marketers and retailers attempt to control the way in which their products and packages are visually presented using […]

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