Author: Evelio Mattos - Creative Director

Holiday Retail Packaging Gift Card Carrier
08.17.2017 /

Call it what you will; Luxury, prestige, aspirational, or elevated packaging – it all begins with quality materials. Grey-board (Asia/UK), or chip-board (U.S.) is the foundational material that the majority of rigid boxes are built upon. Though it’s rarely seen, the structural rigidity of this base material is critical in communicating quality and craftsmanship in […]

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08.03.2017 /

It’s 2017 and brands of all sizes are looking internally for ways to do more with less. One area continually overlooked is retail packaging. It’s the 21st century and we’re living in the ever changing high tech retail world of, apps, social media, and seamless ecomm check-outs. So, why are you still using 40-year-old default […]

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how to design packaging
07.06.2017 /

Packaging responds to your senses beyond touch and feel, it plays a fundamental role in creating meaningful, long lasting impressions. From material choices to color selection, and structure to sizing, the physical nature of packaging can stir delight, recall memories, and instill a sense of ownership – brand ownership. By example; a little robin’s egg […]

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05.24.2017 /

Think it’s too early for holiday gift card packaging? Think again. From ideation to in-store arrival, are you ready for the multi-billion dollar industry? We’ve all been there before: mentally preparing ourselves to push through the chaos of the holiday shoppers trying to figure out what to buy, or where to buy it. Instead, we […]

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Seasonal Gift Packaging
02.02.2017 /

It goes without saying that our favorite season of all is shopping season, which we celebrate all year round. Custom structural packaging of shapes specific to holidays and intricate patterns that change in sync with the seasons make each shopping experience memorable — supplying a fresh new look upon each customer’s return. With Valentine’s Day […]

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01.27.2017 /

The marketing buzzword graveyard can start digging another hole, this time for “personalized” right between luxury, clean, minimal, and everyone’s favorite… authentic. We’ve experienced a shift in retail beyond personalization, to something that mirrors our own philosophy, “shared brand ownership”. The “shared-ownership” model isn’t a new concept if you’ve been to a timeshare presentation, but […]

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01.12.2017 /

Who doesn’t love a free upgrade to first-class or complimentary beverage while waiting — the same goes for buying the latest accessory accompanied by a free Gift with Purchase (GWP). Whether you’re buying a present or shopping for yourself, a reusable GWP carries the sale-worthy power to influence a consumer’s buying decision. Ranging from messenger […]

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01.05.2017 /

By now we’ve all broken our resolutions, found a reason not to go the gym, and caved into that 800 calorie coffee drink. So let’s focus on a life long resolution you should never break; Staying Inspired! With CES being in full effect, we’re sharing a list of the must-attend conferences of 2017. Regardless of […]

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12.09.2016 /

Experience New York’s retail window wonderland all from the comfort of your home without bundling up to face the night chill, hot chocolate optional. Google’s Window Wonderland is the next best thing to being in New York right now, minus the great pizza. Download the app and experience the windows of Tiffany & Co., Barneys […]

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12.08.2016 /

We’re inspired by signature moments and creating experiences in everything we do; packaging, design, or sharing our experiences. Here are the top 12 most popular posts of 2016 worth a second look as we close out this amazing year.   #1 BEHIND THE SEAMS: CREATIVE PRODUCTION Looking to the future of retail packaging, Design Packaging […]

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