Author: Design Packaging

11.01.2018 /

Create a Unique Experience for Consumers with a Custom Gift Card Carrier Let’s be honest – gift cards are not very exciting to give or receive. Partly because of the lackluster packaging and boring reveal of a gift card.  Usually, they are attached with cheap glue to an old-fashioned cardboard slip. We have all received […]

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10.23.2018 /

Lack of Innovation in Jewelry Packaging Design Stifles the Unboxing Experience Despite the fact that the jewelry industry has been around for centuries, its packaging hasn’t evolved much. Regardless of brand status, most brands use similar versions of jewelry packaging design: snap hinged boxes lined and covered with various materials. Though the quality of the […]

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10.16.2018 /

A guide on incorporating sight, smell, touch, and taste into packaging design As humans, we perceive our world through five senses. How our senses inform our buying decisions has been studied for decades by packaging design and marketing specialists. Creating multi-sensory experiences through packaging is critical to the success of any business. Let’s take a […]

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10.09.2018 /

Command Attention and Increase Brand Awareness In this social media age, the best salesman of your product is actually the packaging design. In other words, the package in which it actually enters the customer’s hands. Too often, marketers and retailers attempt to control the way in which their products and packages are visually presented using […]

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Evelio Packaging DEsign Conference
04.12.2018 /

Last week Evelio Mattos spoke at MSU’s 2018 PackJam, we were honored to be invited, and excited to have shared so much of our passion for packaging with the next generation of Packaging All-Stars. Hosting 2 keynotes, Evelio not only shared his philosophy of packaging innovation, but also how to break free from the limits […]

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Anatomy of a Retail Shopping Bag
11.16.2017 /

Once again we’re breaking down the elements of retail shopping bags for you, because nothing about them is skin deep. Structural packaging design, graphics, and printing processes all work in tandem to create the “walking billboard” we’re used to seeing every day. But what are all the parts of a shopping bag? What are their roles […]

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Ten Ways to Celebrate National Packaging Design Day
05.03.2017 /

National Packaging Design Day is only four days away, and we couldn’t be more excited! May 7th marks the third year that the packaging design community and enthusiasts alike will celebrate the artistry and ingenuity of packaging design. We put together ten great ways to celebrate throughout the day, from sharing your favorite designs to choosing happy hour […]

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04.27.2017 /

Launching a successful product isn’t as simple as a few clicks on a crowdsourcing site. So, to help start-ups and not-so-start-ups navigate the complex waters of new product launches, we released a spotlight series featuring advice, tips, and key factors you’ll need to consider before you begin. This week we’re jumping into The Unknown, that […]

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04.20.2017 /

Behind the scenes access to the brands we love is always a much anticipated and exciting moment. Last week Birchbox launched “By Design” a fast paced sneak peek into how their glamorous boxes come to life. Sharing a glimpse into the design and manufacturing process, the viewer gets exclusive insight from the brand’s inspiration boards, […]

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Design Packaging Amazing Flameless Candle
04.13.2017 /

Launching a successful product isn’t as simple as a few clicks on a crowdsourcing site. So, to help start-ups and not-so-start-ups navigate the complex waters of new product launches, we released a spotlight series featuring advice, tips, and key factors you’ll need to consider before you begin. This week we’re diving into key factors to […]

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Design Packaging has grown over the last 30 years to an international packaging design corporation delivering award winning custom retail packaging to clients around the world. We’d like to thank our loyal teams and partners among luxury retailers in the fashion, beauty, and resort industries that have allowed us to maintain our position on the leading edge of retail and product packaging.

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