Design Packaging custom retail packaging design

Design Packaging

Custom packaging design, production, inventory management, and on-time global delivery

Packaging is boring, unless it delivers share-worthy signature moments. Creating these strategic moments in the unveiling process of luxury packaging requires igniting actionable responses in the consumer through brand appropriate sensory cues. From innovative structural packaging design to manufacturing, creating socially share-worthy retail and product packaging is a matter of calculated restraint, not excess.

SIGNATURE MOMENTS

Design Packaging's collaborative and holistic approach to the creative process delivers award-winning custom retail & product packaging focused on creative production techniques, and creating memorable consumer experience. Our Creative Production team of designers create a seamless transition from design concepts through mass production by leading you through; concept development, renders, best practices, new production techniques, and material research and development. Having designed many of our packaging manufacturing processes from the ground up, we are able to truly design within the manufacturing mindset, and value engineer mass production from the beginning of any project.

The in-depth knowledge and understanding of retail business operations allows our team to deliver custom packaging design, addressing the needs and expectations of all users; fulfillment, eCommerce, sales associates, culminating with the consumer's final unveiling experience. Complete retail packaging programs can be customized operationally based on geography, shipping efficiency, and storage requirements. Design Packaging's easy to use Personalized Online Packaging Ordering Portal "POP-OP" provides at-a-glance corporate oversight of inventory, usage, and a premiere concierge-like representative to personally walk your team through any questions that arise.

RELENTLESS REDS

A Collection of Packaging Using Red

Red, the striking color representing love, war, life and good luck seizes the consumer’s attention immediately. Bright, vivid red hues are used in packaging to not only attract attention, but to also stir emotions and make the heart beat faster in tandem with a hypnotic gaze. Red can be used on the majority of the packaging like UNIQLO’s NWPP drawstring pouch, to small metallic accents like in Sephora’s VIB gift card packaging. Either way, red packaging is a surefire way to ignite the fire in consumer’s eyes. Here are a few examples for your viewing pleasure.

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TOUCHPOINT: HANDLES

A COLLECTION OF SHOPPING BAG HANDLES

Retail shopping bag handles are beyond functional; they are a physical connection to your brand, each with its own unique characteristics. The tactile quality of rope handles is traditional and sturdy, ribbon handles create a softer, more elegant feel, while cotton twill handles provide a natural connection to the garments within. Shopping bag handles are integral to the retail user-experience. Here are a few examples presented for your viewing pleasure, if you can handle it.

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Wrapped in Gold

A GOLDEN COLLECTION OF RETAIL PACKAGING

Custom retail packaging designs wrapped in gold, or highlighted with gold accents, engage and delight the consumer through the unveiling experience. Gold on a box, bottle, or bag is able to convey a sense of heritage and opulence reserved for the discerning consumer. Creative production processes such as developing the proper gold foils, metallic mylars, or even custom gold hardware accents are sure to make the consumer feel like they’re holding a treasure made just for them.

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