MOODY BLUES

In an area once void of high fashion, Moody Blues now caters to the East Valley’s “blue jean culture”. As a self-proclaimed denim society, this swanky boutique features only the trendiest designers and hottest brands. From handbags to home accessories, distressed denim to exquisite crystal, this hot spot has a lot of everything – 2600 square feet to be exact! Like all great fashion, the décor is a carefully crafted mix of classic and edgy - old world charm meets Rock & Roll edge.

The client's goal was to replicate this look & feel in their packaging. Their shopping bag boasts a four-color process jean photo, adding both texture and dimension. The clear spot gloss UV pattern on the gussets adds a bit of flash and the gunmetal gray hot stamped logo is serious heavy metal. Moody Blues' catchy phrases printed on the bottom board bring the store’s attitude right into the packaging.

They may not have sold a million records, but Moody Blues’ apparel box has already gone platinum. The dark blue interior gives mystery to the sultry platinum exterior of this double-wall folding box. Double-faced satin ribbons, which have conveniently been pre-cut and attached to the base, add a sensual touch. While beauty is only skin deep, style is in the “jeans”…and now Moody Blues’ packaging.