THE BROADMOOR

A popular vacation destination for presidents, statesmen, foreign dignitaries and celebrities alike, The Broadmoor has become well known as the Grand Dame of the Rockies. Evoking the style of yesteryear while remaining completely current, this hotel rich in history provides an environment of unparalleled beauty and luxury.

The Broadmoor’s retail packaging program was no exception. Silver lies majestically against imperial blue creating a color pallet that replicates The Broadmoor’s stately opulence. While rather simplistic in style, the exterior of the program’s blue Euro style shopping bag is gilded with a silver hot stamp and is given a contemporary finish with matte lamination. The interior is ornamented with a silver pattern created by The Broadmoor’s signature “B”. The pattern was carried through the program to the folding boxes, which are adorned with a custom satin ribbon. Silver envelopes enclose personalized note cards and complete this year’s packaging program.

Complimenting the hotel’s grandeur and lush grounds, 22 distinct shops offer guests spectacular shopping options throughout the property. Among these is Jerome, a quaint and rustic western-wear boutique for which we designed an equally rugged packaging program. The tote bags are constructed of non-woven poly pro dyed an earthy brown and trimmed in real leather. As if branded with an iron, leather patches have been debossed with the Jerome logo leaving an identifying mark on the bags. The matching garment bag adequately protects the fine furs from the elements.

Like the majestic peaks that surround the property, The Broadmoor packaging program is both stunning and regal.