REDENVELOPE

As an internet and catalog-based retailer, RedEnvelope fulfills its mission to make gift giving uncomplicated and enjoyable by offering a unique collection of gifts through both their website and seasonal catalogs. Symbolizing good fortune, love, and appreciation, a simple red envelope is a traditional way of presenting heart-felt gifts within Asian culture. Taking this concept to heart, RedEnvelope has embraced this tradition in both its name and packaging. With Red Envelope, it’s all in the details. To this day, RedEnvelope hand ties the ivory ribbon bow that adorns each signature red box.

Fittingly, RedEnvelope’s packaging program consists of red boxes with clean lines. In an effort to eliminate the unsightly white marks that often occur when the corners are nicked, the two-piece gift boxes are wrapped in red beater-dyed paper that has also been printed red. The result is a box that always looks new.

With jewelry as a focal point to the RedEnvelope gifting experience, each hinged rigid jewelry box was developed with detailed consideration. The jewelry box had to be as much a part of the gift as the piece itself and create a sense of anticipation. Today, every piece of jewelry is delivered in a keepsake box with a velvet insert and delicate pocket that holds the RedEnvelope signature story card.

For a truly unforgettable gift-giving experience, the RedEnvelope packaging program was created with thoughtful consideration worthy of every RedEnvelope gift it is intended to hold.