GAPBODY

Known for its clean, simple approach to design, GapBody is a favorite destination when shopping for intimate apparel and loungewear. Each GapBody store is decorated in the same cool, confident, and casual look that has become so iconic to American style.

The perfect fit.

When planning its merchandise displays for stores around the world, GapBody needed a simple, classic storage solution that would fit the fresh look of its stores, yet serve the practical needs of keeping product inventory on hand for easy restocking. GapBody turned to Design Packaging to develop a classic linen box, tailored to fit the exact dimensions of built-in shelving throughout its stores worldwide.

The result was an understated, yet modern design that started with a simple wood box. The box was subsequently covered in linen and accessorized with a silver grommet pull on the exterior. The wipeable interior makes it a breeze for staff to keep the bins clean when body care products are stored in the boxes. The custom-dyed taupe linen color was carefully selected to complement GapBody’s seasonally updated color palette.

Custom made to fit shelving dimensions and GapBody’s look, the linen box fits as comfortably as the perfect pair of yoga pants.